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Prepared for:

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Merchant

Group

3480 Main Strategic Marketing Plan

Inform >> Answer >> Inspire.

The Colliers team will execute a proven marketing plan, upon which all actions, strategies and deliverables will be driven by an end user-focused methodology. The overall plan is designed to create distinction, maintain interest, and produce top-of-market results. Each aspect of this approach requires a high level of attention, accountability and follow through to ensure optimal results for 3480 Main.

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We are committed to providing full transparency and strategic guidance to CGI through each step of the process.

Here are our recommendations to enhance the leasing process:

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Timeline
60-90

0-30 Days

  • Immediately begin creating marketing materials for 3480 Main, establishing it as the ideal location for financial service firms, REITs, private equity, or professional services firms in a walkable neighborhood. Marketing materials will include:

    • Property brochure, Custom property website, and on-site signage.

  • Add to multiple online listing services including CoStar/Loopnet, 42floors, CREXi, officespace.com, Colliers Property website. Listings will be public on VTS for additional exposure. 

  • Loopnet premium is an opportunity to expand the reach to out-of-market end-users.

  • Launch the Broker Education program - scheduled tours through the building highlighting our unique value proposition. Followed by lunch in the immediate vicinity. 

  • Direct outreaches to NYC broker relationships advising of new opportunity for their clients.  

30 - 60 Days

  • Deploy market intelligence via Colliers Research and GIS to determine the tenant types best suited to 3480 Main to identify any alternative pursuits. 

  • Continue with Broker Education campaign scheduling tours of the property, highlighting spec suites followed by lunch in the immediate area. 

  • Send announcement eblast to brokerage community announcing the property's new leasing team to spark interest, in conjunction with targeted press releases, and social media posts. 

  • Continue outreaches to NYC broker relationships advising of new opportunity for their clients.  

  • Internal marketing to Colliers brokers nationwide.

  • Utilize proprietary database of CBD and suburban Miami-Dade lease expirations for methodical and consistent prospect outreach.

  • Optional: Create an engaging lifestyle video to highlight neighborhood amenities.

60 – 90 Days

  • Send monthly eblasts focused on specific features. 

  • Continue evolved targeted direct marketing outreaches to tenants and brokers. 

  • Continue with broker education campaign scheduling tours of the property, highlighting spec suites followed by lunch in the immediate area. 

  • Use “follow-me” Realty Ads for target prospects. 

  • Add high-impact 3D floorplans to the property website.

90 – 120 Days

  • Implement an innovative targeted marketing piece to be sent to selected office space decision-makers throughout Florida and beyond. 

  • Continue outreaches to out-of-state brokers advising of opportunities for their clients at the property. 

Continuously

  • Continuously refresh and fine-tune content and materials to maintain interest

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