Prepared for:

Merchant

Group

3480 Main Strategic Marketing Plan

Inform >> Answer >> Inspire.

The Colliers team will execute a proven marketing plan, upon which all actions, strategies and deliverables will be driven by an end user-focused methodology. The overall plan is designed to create distinction, maintain interest, and produce top-of-market results. Each aspect of this approach requires a high level of attention, accountability and follow through to ensure optimal results for 3480 Main.

We are committed to providing full transparency and strategic guidance to CGI through each step of the process.

Here are our recommendations to enhance the leasing process:

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0-30 Days

  • Immediately begin creating marketing materials for 3480 Main, establishing it as the ideal location for financial service firms, REITs, private equity, or professional services firms in a walkable neighborhood. Marketing materials will include:

    • Property brochure, Custom property website, and on-site signage.

  • Add to multiple online listing services including CoStar/Loopnet, 42floors, CREXi, officespace.com, Colliers Property website. Listings will be public on VTS for additional exposure. 

  • Loopnet premium is an opportunity to expand the reach to out-of-market end-users.

  • Launch the Broker Education program - scheduled tours through the building highlighting our unique value proposition. Followed by lunch in the immediate vicinity. 

  • Direct outreaches to NYC broker relationships advising of new opportunity for their clients.  

30 - 60 Days

  • Deploy market intelligence via Colliers Research and GIS to determine the tenant types best suited to 3480 Main to identify any alternative pursuits. 

  • Continue with Broker Education campaign scheduling tours of the property, highlighting spec suites followed by lunch in the immediate area. 

  • Send announcement eblast to brokerage community announcing the property's new leasing team to spark interest, in conjunction with targeted press releases, and social media posts. 

  • Continue outreaches to NYC broker relationships advising of new opportunity for their clients.  

  • Internal marketing to Colliers brokers nationwide.

  • Utilize proprietary database of CBD and suburban Miami-Dade lease expirations for methodical and consistent prospect outreach.

  • Optional: Create an engaging lifestyle video to highlight neighborhood amenities.

60 – 90 Days

  • Send monthly eblasts focused on specific features. 

  • Continue evolved targeted direct marketing outreaches to tenants and brokers. 

  • Continue with broker education campaign scheduling tours of the property, highlighting spec suites followed by lunch in the immediate area. 

  • Use “follow-me” Realty Ads for target prospects. 

  • Add high-impact 3D floorplans to the property website.

90 – 120 Days

  • Implement an innovative targeted marketing piece to be sent to selected office space decision-makers throughout Florida and beyond. 

  • Continue outreaches to out-of-state brokers advising of opportunities for their clients at the property. 

Continuously

  • Continuously refresh and fine-tune content and materials to maintain interest

 

Team 

kingsley

rutchik

Broward County +1 954 652 4610

Miami-Dade County +1 786 517 4981

Copyright © 2020 Colliers International. Information herein has been obtained from sources deemed reliable, however its accuracy cannot be guaranteed. The user is required to conduct their own due diligence and verification.

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800 Brickell Avenue

Suite 602

Miami, FL

200 East Broward Boulevard

Suite 120

Fort Lauderdale, FL