
Prepared for:

Merchant
Group
3480 Main Strategic Marketing Plan
Inform >> Answer >> Inspire.
The Colliers team will execute a proven marketing plan, upon which all actions, strategies and deliverables will be driven by an end user-focused methodology. The overall plan is designed to create distinction, maintain interest, and produce top-of-market results. Each aspect of this approach requires a high level of attention, accountability and follow through to ensure optimal results for 3480 Main.
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We are committed to providing full transparency and strategic guidance to CGI through each step of the process.
Here are our recommendations to enhance the leasing process:
0-30 Days
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Immediately begin creating marketing materials for 3480 Main, establishing it as the ideal location for financial service firms, REITs, private equity, or professional services firms in a walkable neighborhood. Marketing materials will include:
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Property brochure, Custom property website, and on-site signage.
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Add to multiple online listing services including CoStar/Loopnet, 42floors, CREXi, officespace.com, Colliers Property website. Listings will be public on VTS for additional exposure.
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Loopnet premium is an opportunity to expand the reach to out-of-market end-users.
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Launch the Broker Education program - scheduled tours through the building highlighting our unique value proposition. Followed by lunch in the immediate vicinity.
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Direct outreaches to NYC broker relationships advising of new opportunity for their clients.
30 - 60 Days
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Deploy market intelligence via Colliers Research and GIS to determine the tenant types best suited to 3480 Main to identify any alternative pursuits.
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Continue with Broker Education campaign scheduling tours of the property, highlighting spec suites followed by lunch in the immediate area.
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Send announcement eblast to brokerage community announcing the property's new leasing team to spark interest, in conjunction with targeted press releases, and social media posts.
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Continue outreaches to NYC broker relationships advising of new opportunity for their clients.
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Internal marketing to Colliers brokers nationwide.
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Utilize proprietary database of CBD and suburban Miami-Dade lease expirations for methodical and consistent prospect outreach.
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Optional: Create an engaging lifestyle video to highlight neighborhood amenities.
60 – 90 Days
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Send monthly eblasts focused on specific features.
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Continue evolved targeted direct marketing outreaches to tenants and brokers.
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Continue with broker education campaign scheduling tours of the property, highlighting spec suites followed by lunch in the immediate area.
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Use “follow-me” Realty Ads for target prospects.
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Add high-impact 3D floorplans to the property website.
90 – 120 Days
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Implement an innovative targeted marketing piece to be sent to selected office space decision-makers throughout Florida and beyond.
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Continue outreaches to out-of-state brokers advising of opportunities for their clients at the property.
Continuously
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Continuously refresh and fine-tune content and materials to maintain interest